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Can cities be brands?

March 28, 2017 | Julian Stubbs

The logo that transformed a city

Today’s New York City is a delight; one of the world’s most desirable places to live, work, or visit. Its name is synonymous with success, wealth and the American dream. But back in the mid-70s, New York was a different place. It was dirty and rundown, suffering from serious crime and drug problems. People associated New York with danger and lawlessness. Despite the city’s low morale at this time, New Yorkers still regarded their city with great affection. Perhaps some kind of catalyst was needed to rally people around and set much-needed social change in motion.

Place Branding

What The Beatles Taught Me About Branding

March 01, 2017 | Julian Stubbs

How Do You Do It?

How do you create a great brand? Well, great brands get great by doing great things. Making brave decisions, sticking their necks out and importantly sticking to their principles.

Branding, Marketing Strategy

Promoting your content on a shoe-string – tips for start-ups

February 03, 2017 | UP Blog Staff

In a previous blog post, we discussed ways small businesses and start-ups can use inbound marketing to create content that draws in an audience. In this post, we cover how to promote your content so your small business audience can find it. After all, why write it if no one will see it?

Social Media, Inbound Marketing

Inbound Marketing: Tailor-made or for start-ups?

February 03, 2017 | UP Blog Staff

The seventh edition of State of Inbound  from Hubspot, the inbound marketing software platform that helps companies attract visitors, convert leads and close customers has arrived.

Inbound Marketing

The Branding of Djurgården, Stockholm's Royal City Park

January 28, 2017 | Julian Stubbs

A team led by Julian Stubbs from UP THERE, EVERYWHERE have been working on the new branding project for Kungliga Djurgården, in Stockholm, Sweden. 

Place Branding

Film Interview: Place Branding with Julian Stubbs, Alba lulia, Rumania.

December 12, 2016 | Julian Stubbs

Film interview from September 2016 with Julian Stubbs in Alba lulia, Rumania. 

Place Branding

Speech on Place Branding with Ken Livingstone, at Almaty Invest 2016, Kazakhstan. 

December 08, 2016 | Julian Stubbs

Gave a keynote speech today on Place Branding & Marketing at the Almaty Invest Forum 2016. First time in Kazakhstan and what an interesting place. Not what I exected at all and a very enjoyable time.

Place Branding

Place Branding: Stockholm The Capital of Scandinavia Ten Years On

November 23, 2016 | Julian Stubbs
ABSTRACT Stockholm the Capita l of Scandin avia has now be en in place as a

Place Branding

Expect more out of your agency

November 03, 2016 | Lawrence Masle

Professional service industries like advertising agencies have been hampered for decades by traditional organizational structures and large amounts of overhead. Today, enabled by cloud based platforms and digital tools, agencies are capable of delivering far better value than what has historically been produced.

Digital, E-ployment, Cloud, Marketing Strategy

What I Learned at Usability Week NYC

September 26, 2016 | Jennifer Miller

Every year, Nielsen Norman Group, the consulting firm headed by user experience guru Jakob Nielsen, holds a series of Usability Week courses in different cities worldwide. Attendees learn best practices in the areas of usability testing, interaction design, mobile development and more.

Digital, Design, Events